@media (min-width:981px){body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .header-inner{width:calc(100% - 64px);max-width:1280px}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .site-logo{max-height:75px}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .header-actions{position:absolute;top:0;right:0;bottom:0;display:flex;align-items:center}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .desktop-navigation{padding-right:64px}}@media (max-width:980px){body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .header-actions{display:flex;align-items:center;width:auto;gap:12px}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation{width:auto}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation>summary{width:auto;min-width:44px;height:44px;padding:0 8px;gap:8px;border:0;border-radius:999px;background:transparent;transition:background-color .16s ease}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation>summary:hover{background:var(--mobile-navigation-hover,rgb(23 20 25/6%))}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation>summary:focus-visible{outline:3px solid var(--mobile-navigation-focus,var(--color-brand-purple,#864df9));outline-offset:2px}body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation-bars{width:32px;height:44px;flex:0 0 32px;transform:none}}@media (prefers-reduced-motion:reduce){body:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation>summary{transition:none}}html[data-site-theme=dark]:has(.article-template .article-cms){color-scheme:dark;--paper:#18161b;--white:#242127;--ink:#f7f3ed;--muted:#c0b9c8;--line:3px solid #655d70;--shadow:8px 8px 0 #09080b}html[data-site-theme=dark]:has(.article-template .article-cms) body{background:#0f0d10;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header{background:#201d24!important;border-color:#514957;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header :is(.desktop-navigation a,.navigation-parent summary,.mobile-navigation summary){color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header :is(.navigation-submenu,.mobile-navigation-panel,.site-search form){background:#242127;color:#f7f3ed;border-color:#655d70}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-logo{background:transparent}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-logo img{filter:brightness(0) invert(1)}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-search>summary{background:#302b35;color:#f7f3ed;border-color:#82738f}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .mobile-navigation>summary{--mobile-navigation-hover:hsla(0,0%,100%,.08);--mobile-navigation-focus:#bc98ff;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-search input{background:#302b35;color:#f7f3ed;border-color:#82738f}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) input::placeholder{color:#bcb3c6}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation nav{background:#242127;border-color:#655d70}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation nav a{color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .navigation-submenu a:is(:hover,:focus-visible){background:#38323f;color:#fff}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-header .mobile-navigation nav a:is(:hover,:focus-visible){background:#38323f;color:#fff}html[data-site-theme=dark]:has(.article-template .article-cms) .article-template{--article-paper:#0f0d10;--article-ink:#f7f3ed;background:#0f0d10;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) .article-source-hero{background:#221340;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) .article-content-section{background:#0f0d10;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) .article-sidebar-search input{background:#fff;color:#000;caret-color:#000;color-scheme:light}html[data-site-theme=dark]:has(.article-template .article-cms) .article-sidebar-search input::placeholder{color:#000;opacity:.65}html[data-site-theme=dark]:has(.article-template .article-cms) .article-sidebar-search button{background:var(--article-yellow,#f7e397);border-color:var(--article-yellow,#f7e397);color:#000}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-author,.article-toc){background:#242127;color:#f7f3ed;border-color:#655d70}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-title-panel h1,.article-richtext,.article-richtext h2,.article-richtext h3,.article-richtext h4,.article-richtext strong,.article-author h3,.article-recent-posts h2){color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-source-meta,.article-author p,.article-recent-posts a){color:#c0b9c8}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-author-name,.article-author-name a,.article-author-description .article-author-name a){color:#f7f3ed!important}html[data-site-theme=dark]:has(.article-template .article-cms) .article-author-description .article-author-name a:hover{color:#bc98ff!important}html[data-site-theme=dark]:has(.article-template .article-cms) .article-author-description :is(a,.article-author-links a){color:#bc98ff}html[data-site-theme=dark]:has(.article-template .article-cms) .article-author-description :is(a,.article-author-links a):hover{color:#dcc8ff}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-richtext a,.article-toc a){color:#bc98ff}html[data-site-theme=dark]:has(.article-template .article-cms) #ez-toc-container{background:#242127;color:#f7f3ed;border-color:#655d70}html[data-site-theme=dark]:has(.article-template .article-cms) #ez-toc-container :is(a,.ez-toc-title,.ez-toc-cssicon-toggle-label){color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) .article-richtext :is(.article-callout,.article-callout-box) :is(strong,h2,h3,h4){color:inherit}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-heading,.article-cms[data-source-key="wp:post:2231"] .article-heading:has(+.article-table)){color:#f7f3ed!important}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-richtext--tracking-comparison-v1 .article-heading:has(+.article-table),.article-cms[data-source-key="wp:post:2231"] .article-heading:has(+.article-table)){background:#1e1b24;border-color:#484052;color:#f7f3ed!important;box-shadow:0 10px 25px rgba(0,0,0,.4)}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table,.article-richtext--standard-v1 .article-table){background:#1e1b24;border-color:#484052;color:#f7f3ed;box-shadow:0 10px 25px rgba(0,0,0,.4)}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) table{color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) thead{background:#6e3ad6;color:#fff}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) tbody tr{border-bottom-color:#383243}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) tbody tr:nth-child(2n){background:#25222c}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) tbody td:not(:first-child) strong{color:#bc98ff}html[data-site-theme=dark]:has(.article-template .article-cms) :is(.article-table,.article-richtext--tracking-comparison-v1 .article-table) tbody tr:last-child td:nth-child(3){background:hsla(48,86%,78%,.15)}html[data-site-theme=dark]:has(.article-template .article-cms) .article-cms[data-source-key="wp:post:2231"] .article-table td:first-child,html[data-site-theme=dark]:has(.article-template .article-cms) .article-cms[data-source-key="wp:post:2231"] .article-table th:first-child{background:#1e1b24}html[data-site-theme=dark]:has(.article-template .article-cms) .article-cms[data-source-key="wp:post:2231"] .article-table tbody tr:nth-child(2n) td:first-child{background:#25222c}html[data-site-theme=dark]:has(.article-template .article-cms) .article-architecture{background:#1e1b24;border-color:#655d70;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms) .article-architecture-card{background:#242127;border-color:#655d70;box-shadow:6px 6px 0 #09080b}html[data-site-theme=dark]:has(.article-template .article-cms) .article-architecture-card:nth-child(2n){background:#2b2730}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-footer,html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-footer .footer-main{background:#000;color:#f7f3ed}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .footer-logo{background:transparent}html[data-site-theme=dark]:has(.article-template .article-cms,[data-page-template]:not([data-page-template=standard])) .site-footer :is(.footer-proof li,.footer-grid p,.footer-grid a:not(.wordmark)){color:#c0b9c8}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])){color-scheme:dark;--paper:#18161b;--white:#242127;--ink:#f7f3ed;--muted:#c0b9c8;--line:3px solid #655d70;--shadow:8px 8px 0 #09080b}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) body{background:#0f0d10!important;color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :is(.home-footer-composition,.marketing-panel-footer,.funnel-calculator-footer-composition){background:#000!important;color:#f7f3ed}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :is(.funnel-calculator-video-section,.video-feature){background:transparent!important;color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .funnel-calculator-video-feature{background:#1e1b24!important;border-color:#655d70!important;box-shadow:10px 10px #09080b!important;color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :is(.funnel-calculator-video-feature[data-variant=method] h2,.video-feature-copy h2){color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .video-feature-copy .home-richtext{color:#c0b9c8!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .funnel-calculator-video-feature[data-variant=method] .video-feature-links .button{background:#f7e397!important;color:#171419!important;border-color:#000!important;box-shadow:5px 6px 0 #09080b!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) #gm-metricas-dashboard{background-color:#0f0d10!important;color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-container{background-color:#18161b!important;box-shadow:0 10px 25px rgba(0,0,0,.4)!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-logo-container{background-color:#18161b!important;border-bottom-color:#484052!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-logo-container img{filter:brightness(0) invert(1)}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-intro-text{color:#c0b9c8!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) :is(.gm-verba-input,.gm-input){background-color:#242127!important;color:#f7f3ed!important;border-color:#655d70!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-output{background-color:#242127!important;color:#f7f3ed!important;border-color:#655d70!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-output-label{color:#c0b9c8!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-divider{border-color:#484052!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-analysis-body{background-color:#18161b!important;border-color:#484052!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-analysis-label{color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-analysis-divider{border-top-color:#484052!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-footer-links{background-color:#1e1b24!important;border-top-color:#484052!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-footer-links-title{color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template=funnel-calculator]) .gm-footer-links-item a{color:#bc98ff!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(.bg-white,.bg-gray-50,.bg-gray-100,.bg-gray-200,.bg-slate-50,.bg-slate-100,[class*=bg-white],[class*=bg-gray-50],[class*=bg-gray-100],[class*=bg-gray-200],[class*=bg-brand-offwhite],.card,.panel,.example-section,.psychology-example-container,.framework-example,.trigger-example-container,.copywriting-guide-section,#copy-tool,#gui-marketing-tool-root,#gmh-filter-box,.gmh-table-scroll,.gmux-cro-impact-container,.gmux-diagnostico,#gmux-ux-tool,#esc-landing-page,[class*=esc-landing],.gmux-espectro,#gmux-diagnosticoFeedback,.gmux-section,.gmux-simulator,.gmux-table,.gmux-card,.gmux-accordion-item,.gmux-accordion-header,.gmux-formula-display,.gmux-faq,.gmux-faq-item,.gmux-faq-dt,.gmux-piramide-nivel.gmux-topo,.pmd-tool-card,.tool-youtube-video,.podcast-section,.footer,.big-number-card,.lot-card,.btn-secondary,.credential-badge,.showcase-badge,.role,.gideas-card,.gideas-details-btn){background-color:#1c1920!important;border-color:#3a3442!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where([style*=white i],[style*="#fff" i]):not(.gmh-category-tag){background-color:#1c1920!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(.gmux-before-example){background-color:#241a1d!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(.gmux-after-example,.target-box.yes){background-color:#16241f!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(h1,h2,h3,h4,h5,h6,strong,b){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(p,li,em,small,span,label,legend,td,th,dt,dd,figcaption,code,a){color:var(--muted,#c0b9c8)!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(input,textarea,select){background-color:#242127!important;color:var(--ink,#f7f3ed)!important;border-color:#4a4453!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) a:not(.button):not([class*=btn]):not(.skip-link):not(.footer-compact-inner nav a){color:#bc98ff!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is([class*=text-purple],[class*=text-violet],[class*=text-indigo],.install-method-title,.showcase-card-badge,.showcase-cta,.pipeline-tag,.ascii-logo){color:#bc98ff!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.section-label,mark,.act-tag,.hero-tag,.gui-gallery-badge,.pipeline-image-badge,.note,.accordion.active,.pmd-tool-highlight-yellow,.pmd-tool-nav-link.active,.faq-icon,.card-badge,.titlebar-badge,.pricing-badge,.type-tag,.role,.showcase-badge,.takeaway-block,.gmux-highlight-box,.gmux-piramide-nivel,.text-center.font-semibold,.gideas-card-impact-badge,.target-box,.diff-card.good,.tag-strategy,.tag-demo,.tag-exclusive,.tag-advanced,.part){color:#0f0d10!important;background-color:#f7e397!important;border-color:#f7e397!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.section-label,mark,.act-tag,.hero-tag,.gui-gallery-badge,.pipeline-image-badge,.note,.accordion.active,.pmd-tool-highlight-yellow,.pmd-tool-nav-link.active,.faq-icon,.card-badge,.titlebar-badge,.pricing-badge,.type-tag,.role,.showcase-badge,.takeaway-block,.gmux-highlight-box,.gmux-piramide-nivel,.text-center.font-semibold,.gideas-card-impact-badge,.target-box,.part) :where(p,span,strong,b,li,em,small,h2,h3,h4,h5,a,label,td,th){color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.gideas-details-btn,.btn-primary,.count,.pricing-badge,.tab-button.active,.bg-purple-600,.bg-purple-700,[class*="bg-[#864"],[class*="bg-[#7b"]){color:#f7f3ed!important;background-color:#5b2fd0!important;border-color:#7c4dff!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.button-primary,.button-outline,.btn-secondary,.esc-cta,.pricing-cta,#gmh-exportFavoritesBtn){background-color:#f7e397!important;color:#0f0d10!important;border-color:#f7e397!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.footer-compact-inner nav a,.footer-social-glyph){color:#000!important;background-color:#fff!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .skip-link,html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .skip-link *{color:#0f0d10!important;background-color:#f7e397!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) .tool-youtube-play{background-color:#f7e397!important;color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.section-label,mark,.act-tag,.hero-tag,.gui-gallery-badge,.pipeline-image-badge,.note,.accordion.active,.pmd-tool-highlight-yellow,.pmd-tool-nav-link.active,.faq-icon,.card-badge,.titlebar-badge,.pricing-badge,.type-tag,.role,.showcase-badge,.takeaway-block,.gmux-highlight-box,.gmux-piramide-nivel,.text-center.font-semibold,.gideas-card-impact-badge,.target-box,.part,.cta-strip,.diff-card.good) :where(p,span,strong,b,li,em,small,h2,h3,h4,h5,a,label,td,th){color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]:not([data-page-template=standard])) :is(.gideas-details-btn,.tab-button.active,.count,.pricing-badge) :where(p,span,strong,li,a,h3,h4){color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :is(details.diff-detail,.detail,.act-hours,.price){color:var(--muted,#c0b9c8)!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where([style*="color:#000" i],[style*="color: #000" i],[style*="color:black" i],[style*="color:#111" i],[style*="color: #111" i],[style*="color:#333" i],[style*="color:#444" i],[style*="color:#555" i],[style*="color:#666" i],[style*="color:#777" i],[style*="color:#495057" i],[style*="color:#4b5563" i],[style*="color:#374151" i],[style*="color:#1f2937" i],[style*="color:#422006" i]){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(#esc-landing-page,.esc-landing-page,[class*=esc-landing],div.text-7xl.bg-white,.gmux-espectro,#gmux-diagnosticoFeedback){background-color:#1c1920!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(audio,blockquote){color:var(--muted,#c0b9c8)!important;background-color:transparent!important}html[data-site-theme=dark]:has([data-page-template=planejamento-marketing-digital]) :where(strong,div.text-center.font-semibold){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]) :is(#sec-hopkins-toggle-1.accordion,#sec-hopkins-toggle-2.accordion,#sec-hopkins-toggle-3.accordion,#sec-hopkins-toggle-4.accordion,#sec-niveis-consciencia-toggle-1.accordion,#sec-niveis-consciencia-toggle-2.accordion,#sec-niveis-consciencia-toggle-3.accordion){background-color:#f7e397!important;color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where(.text-gui-black,.text-brand-black,.font-black,h1,h2,h3,h4,h5,h6,strong){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is(.accordion,.accordion.active,.btn-primary,.esc-cta,.pricing-cta,.esc-tag,.button-primary,.button-outline){background-color:#f7e397!important;border-color:#f7e397!important;color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is(.accordion,.accordion.active,.btn-primary,.esc-cta,.pricing-cta,.esc-tag,.button-primary,.button-outline) :is(a,p,span,strong,b,li,em,small,h3,h4,label,code){color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is([class*=bg-purple],[class*=bg-violet],.pricing-badge,.count,.gideas-details-btn) :is(a,p,span,strong,b,li,em,small,h3,h4){color:#f7f3ed!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where([style*="rgb(0, 0, 0)" i],[style*="rgb(0,0,0)" i]){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :where([class*=bg-gui-bg],[class*=bg-brand-offwhite],[class*=bg-offwhite]){background-color:#1c1920!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) :is(.bg-gui-pastel-mint,[class*=pastel-mint],[class*=bg-green]) :is(p,span,strong,li,h3,h4){color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]:not([data-page-template=standard])) caption{color:#fca5a5!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is([class*=bg-gui-black],[class*=bg-gui-purple],[class*=bg-black],[class*=bg-purple],.leads-tone-purple,.leads-tone-blue,.gui-bm-mini-step,.gdm-quote){color:var(--ink,#f7f3ed)!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is([class*=bg-gui-yellow],[class*=bg-gui-offwhite],[class*=bg-gui-mint],[class*=bg-gui-lavender],[class*=bg-gui-lilac],[class*=bg-gui-pink],[class*=bg-gui-cream],[class*=bg-yellow],[class*=bg-amber],[class*=bg-cream],[class*=leads-tone-yellow],[class*=leads-tone-red],.tool-youtube-play,.gui-bm-btn,.button-outline,.btn-secondary,.faq-icon,.gui-bm-segment-btn.active){color:#0f0d10!important}html[data-site-theme=dark]:has([data-page-template]):has([data-page-template]):has([data-page-template]) :is(span[class*=w-10][class*=bg-gui-black],span[class*=w-10][class*=bg-black],.ai-icon){color:var(--ink,#f7f3ed)!important}.marketing-panel-page.home-template{background:#f7f3ed}.gls{--ink:#171419;--ink-2:#2b272f;--muted:#5d5853;--paper:#f7f3ed;--white:#fffdfa;--purple:#864df9;--purple-text:#5a2bd0;--yellow:#fee998;--mint:#b0e4da;--coral:#ec4b43;--display:"Gui Barlow Condensed","Barlow Condensed",sans-serif;--body:"Gui Inter Tight","Inter Tight",system-ui,sans-serif;--mono:ui-monospace,SFMono-Regular,Menlo,monospace;--line:3px solid var(--ink);--ease:cubic-bezier(0.2,0.8,0.2,1);--halftone:radial-gradient(rgba(23,20,25,.16) 1.2px,transparent 1.4px) 0 0 /9px 9px;--header:80px;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}.gls *,.gls :after,.gls :before{box-sizing:border-box}.gls button{font:inherit;cursor:pointer}.gls :focus-visible{outline:3px solid var(--purple);outline-offset:3px}.gls [hidden]{display:none!important}.home-template .gls .shell{width:min(1180px,calc(100% - 32px));max-width:none;margin-inline:auto}.gls .sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}.gls mark{padding:0 1px;background:var(--yellow);color:inherit;box-shadow:inset 0 -2px 0 var(--ink)}.gls .mkt{--c:#864df9;--c-bg:#e8dcfd}.gls .vendas{--c:#ec4b43;--c-bg:#ffd9d6}.gls .tec{--c:#3f83f2;--c-bg:#d8e8ff}.gls .adm{--c:#25a552;--c-bg:#d4f3dc}.gls .gls-ghost,.gls .gls-primary{display:inline-flex;align-items:center;justify-content:center;min-height:46px;padding:11px 20px;border:var(--line);border-radius:999px;font:800 15px/1 var(--body);text-decoration:none;white-space:nowrap;transition:transform .15s var(--ease),box-shadow .15s var(--ease)}.gls .gls-primary{background:var(--yellow);color:var(--ink);box-shadow:4px 4px 0 var(--ink)}.gls .gls-primary:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--ink)}.gls .gls-ghost{background:var(--white);color:var(--ink)}.gls .gls-ghost.light{border-color:var(--white);background:transparent;color:var(--white)}.gls-hero{position:relative;overflow:hidden;padding:clamp(28px,4vw,52px) 0 clamp(48px,6vw,72px);color:var(--white);background:radial-gradient(circle at 80% 30%,rgba(134,77,249,.4),transparent 42%),radial-gradient(circle at 0 100%,rgba(236,75,67,.16),transparent 32%),var(--ink)}.gls-hero:before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(rgba(255,253,250,.14) 1.2px,transparent 1.4px) 0 0 /10px 10px;-webkit-mask-image:linear-gradient(115deg,transparent 35%,#000);mask-image:linear-gradient(115deg,transparent 35%,#000)}.gls-hero-grid{position:relative;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(28px,4vw,64px);align-items:center}.gls-crumbs ol{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 20px;padding:0;list-style:none;font:600 12px/1.4 var(--mono);color:#fffdfa99}.gls-crumbs li+li:before{content:"/";margin-right:6px}.gls-crumbs a{color:inherit;text-decoration:none}.gls-crumbs a:hover{color:var(--yellow)}.gls-eyebrow{display:inline-block;margin-bottom:18px;padding:7px 14px;background:var(--yellow);color:var(--ink);font:700 12px/1 var(--mono);letter-spacing:.08em;rotate:-1.5deg;box-shadow:3px 3px 0 rgba(0,0,0,.35)}.gls h1,.gls-eyebrow{text-transform:uppercase}.gls h1{margin:0 0 16px;font:800 clamp(44px,5.6vw,80px)/.92 var(--display);text-wrap:balance}.gls-lead{max-width:600px;margin:0;color:#fffdfad0;font-size:clamp(16px,1.4vw,19px)}.gls-stats{display:flex;flex-wrap:wrap;gap:8px;margin:22px 0 0;padding:0;list-style:none}.gls-stats li{padding:6px 12px;border:2px solid #fffdfa55;border-radius:999px;font-size:14px}.gls-stats b{font:800 18px/1 var(--display);color:var(--yellow)}.gls-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}.gls-hero-art{display:block;justify-self:center;width:min(100%,480px)}.gls-hero-art img{display:block;width:100%;height:auto;border:var(--line);border-color:var(--white);border-radius:6px;box-shadow:12px 12px 0 var(--purple);rotate:1.5deg}.gls h2{margin:0 0 10px;font:800 clamp(30px,3.4vw,46px)/1 var(--display);text-transform:uppercase;text-wrap:balance}.gls-board-section,.gls-glossary{padding-top:clamp(48px,6vw,80px);scroll-margin-top:var(--header)}.gls-section-head{max-width:820px;margin-bottom:20px}.gls-section-head p{margin:0;color:var(--muted)}.gls-kicker{margin:0 0 6px;font:600 12px var(--mono);letter-spacing:.08em;text-transform:uppercase}.gls-sticky{position:sticky;top:var(--header);z-index:5;margin:0 -8px;padding:10px 8px;background:var(--paper);box-shadow:0 10px 12px -12px rgba(23,20,25,.5)}.gls-search-row{display:flex;gap:12px;align-items:center}.gls-search{flex:1}.gls-search input{width:100%;min-height:52px;padding:12px 20px 12px 48px;border:var(--line);border-radius:999px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23171419' stroke-width='2.6'%3E%3Ccircle cx='10.5' cy='10.5' r='6.5'/%3E%3Cpath d='m15.5 15.5 5 5'/%3E%3C/svg%3E") 18px /20px no-repeat,var(--white);font:600 17px var(--body);color:var(--ink);box-shadow:4px 4px 0 var(--ink)}.gls-count{margin:0;font:600 13px var(--mono);white-space:nowrap}.gls-count b{font:800 22px/1 var(--display)}.gls-az{display:flex;gap:4px;margin-top:10px;overflow-x:auto;scrollbar-width:none}.gls-az button{flex:0 0 auto;min-width:32px;height:32px;padding:0 8px;border:2px solid var(--ink);border-radius:8px;background:var(--white);font:800 15px/1 var(--display)}.gls-az button[aria-pressed=true]{background:var(--ink);color:var(--yellow)}.gls-az button:disabled{border-style:dashed;border-color:#17141955;background:transparent;color:#6f6a73;cursor:default}.gls-filters{display:grid;gap:10px;margin:14px 0 6px}.gls-chips{display:flex;flex-wrap:wrap;gap:6px}.gls-chips button{display:inline-flex;align-items:center;gap:6px;padding:7px 12px;border:2px solid var(--ink);border-radius:999px;background:var(--white);font-size:13px;font-weight:700;color:var(--ink)}.gls-cats i,.gls-chips button i{width:10px;height:10px;border:2px solid var(--ink);border-radius:50%;background:var(--c)}.gls-chips button small{font:600 11px var(--mono);color:var(--muted)}.gls-chips button[aria-checked=true],.gls-chips button[aria-pressed=true]{background:var(--c-bg,var(--yellow));box-shadow:3px 3px 0 var(--ink)}.gls-chips .gls-acronyms{border-style:dashed}.gls-tags{display:flex;flex-wrap:wrap;gap:4px 6px;align-items:center;font-size:13px}.gls-tags span{margin-right:4px;font:600 11px var(--mono);text-transform:uppercase;color:var(--muted)}.gls .gls-tag,.gls-tags button{padding:2px 8px;border:0;border-radius:6px;background:transparent;font-size:13px;font-weight:600;color:var(--purple-text)}.gls .gls-tag:hover,.gls-tags button:hover,.gls-tags button[aria-pressed=true]{background:var(--yellow);color:var(--ink)}.gls-status{min-height:1.2em;margin:4px 0;font-size:14px;font-weight:700}.gls-letter{display:grid;grid-template-columns:88px minmax(0,1fr);gap:18px;padding:22px 0;border-top:2px solid var(--ink);content-visibility:auto;contain-intrinsic-size:auto 900px}.gls-letter-head{position:sticky;top:calc(var(--header) + 120px);align-self:start;margin:0;font:800 72px/.9 var(--display);color:var(--ink);-webkit-text-stroke:0}.gls-terms{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.gls-term{display:flex;flex-direction:column;gap:8px;padding:16px 18px 12px;border:2px solid var(--ink);border-radius:14px;background:var(--white);scroll-margin-top:calc(var(--header) + 140px);transition:box-shadow .2s var(--ease),transform .2s var(--ease)}.gls-term:hover{box-shadow:5px 5px 0 var(--ink);transform:translate(-2px,-2px)}.gls-term.flash{background:var(--yellow);box-shadow:6px 6px 0 var(--purple)}.gls-term h3 button{min-height:28px;padding:3px 0;border:0;background:transparent;color:inherit;font:inherit;text-align:left;text-transform:inherit}.gls-term h3 button:after{content:" →";color:var(--purple-text)}.gls-term h3 button:hover{color:var(--purple-text)}.gls-term h3{margin:0;font:800 22px/1.05 var(--display);text-transform:uppercase}.gls-term p{flex:1;margin:0;font-size:15px;color:var(--ink-2)}.gls-term-meta{display:flex;flex-wrap:wrap;gap:4px 8px;align-items:center}.gls-cats{display:inline-flex;flex-wrap:wrap;gap:4px 10px;margin:0}.gls-cats span{display:inline-flex;align-items:center;gap:5px;font:600 11px var(--mono);text-transform:uppercase;color:var(--ink-2)}.gls .gls-more{align-self:flex-start;margin-top:2px;padding:8px 0 2px;border:0;border-top:1.5px dashed #17141933;background:transparent;font-size:13px;font-weight:800;color:var(--ink);width:100%;text-align:left}.gls .gls-more:hover{color:var(--purple-text)}.gls-empty{padding:32px;border:2px dashed var(--ink);border-radius:14px;text-align:center}.gls-quiz-band{margin-top:clamp(48px,6vw,80px);padding:clamp(48px,6vw,88px) 0;color:var(--white);background:radial-gradient(circle at 75% 40%,rgba(134,77,249,.32),transparent 45%),var(--ink);scroll-margin-top:var(--header)}.gls-quiz-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(24px,4vw,56px);align-items:start}.gls-quiz-intro{max-width:520px;margin:0 0 18px;color:#fffdfad0}.gls-chips.light{margin-bottom:18px}.gls-chips.light button{border-color:#fffdfa66;background:transparent;color:var(--white)}.gls-chips.light button[aria-checked=true]{border-color:var(--ink);background:var(--c-bg,var(--yellow));color:var(--ink)}.gls-quiz-card{padding:clamp(20px,3vw,30px);border:var(--line);border-radius:20px;background:var(--white);color:var(--ink);box-shadow:8px 8px 0 var(--purple)}.gls-progress{display:block;height:8px;margin-bottom:18px;border:2px solid var(--ink);border-radius:999px;overflow:hidden;background:var(--paper)}.gls-progress span{display:block;height:100%;background:var(--purple);transition:width .3s var(--ease)}.gls-quiz-card blockquote{margin:0 0 14px;padding:18px 20px;border-left:6px solid var(--ink);background:var(--halftone),var(--mint);font:600 18px/1.45 var(--body)}.gls-ask{margin:0 0 10px;font-weight:800}.gls-options{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}.gls .gls-option{min-height:56px;padding:10px 14px;border:2px solid var(--ink);border-radius:12px;background:var(--white);color:var(--ink);font-size:15px;font-weight:700;text-align:left}.gls-option:not(:disabled):hover{background:var(--yellow)}.gls-option.right{background:#d4f3dc;box-shadow:inset 0 0 0 2px #1d7c3e}.gls-option.wrong{background:#ffd9d6;text-decoration:line-through}.gls-option.dim{opacity:.55}.gls-option:disabled{cursor:default}.gls-feedback{display:flex;flex-wrap:wrap;gap:10px 16px;align-items:center;justify-content:space-between;margin-top:14px}.gls-feedback p{margin:0}.gls-score{margin:0 0 12px}.gls-score strong{font:800 56px/1 var(--display)}.gls-missed{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 16px;padding:0;list-style:none}.gls .gls-chip{padding:6px 12px;border:2px solid var(--ink);border-radius:999px;background:var(--paper);font-size:13px;font-weight:700}.gls-board{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));align-items:start;gap:16px;margin:0;padding:0;list-style:none}.gls-board-card{padding:18px;border:var(--line);border-radius:16px;background:var(--tone);box-shadow:5px 5px 0 var(--ink)}.gls-board-card.tone-0{--tone:#e8dcfd}.gls-board-card.tone-1{--tone:#d7f2ec}.gls-board-card.tone-2{--tone:#fff3c4}.gls-board-card.tone-3{--tone:#ffdcd9}.gls-board-card.tone-4{--tone:#d8e8ff}.gls-board-card h3{display:flex;gap:8px;align-items:baseline;margin:0 0 10px;font:800 24px/1 var(--display);text-transform:uppercase}.gls-board-card h3 small{font:700 12px var(--mono)}.gls-board-card ul{margin:0;padding:0;list-style:none}.gls-board-card li+li{border-top:1.5px dashed #17141944}.gls-board-card li>button{display:flex;justify-content:space-between;gap:8px;width:100%;padding:8px 0;border:0;background:transparent;font-size:15px;font-weight:700;color:var(--ink);text-align:left}.gls-board-card li>button:after{content:"+";font:800 18px/1 var(--display)}.gls-board-card li>button[aria-expanded=true]:after{content:"–"}.gls-help{margin:0 0 10px;padding:10px 12px;border:2px solid var(--ink);border-radius:10px;background:var(--white);font-size:14px}.gls-help p{margin:0 0 6px}.gls-help a{font-weight:800;color:var(--purple-text)}.marketing-panel-page .funnel-calculator-video-section{margin-top:clamp(48px,6vw,80px);border-top:0;background:transparent}.marketing-panel-page .funnel-calculator-video-section .funnel-calculator-video-feature{width:min(1180px,calc(100% - 32px));max-width:none;padding-bottom:40px}.marketing-panel-page .funnel-calculator-video-feature .home-video>button span{display:block;width:48px;height:52px;padding:0;border:0;border-radius:0;color:#fff;background:transparent;box-shadow:none;font-size:0;line-height:48px;transform:translateY(2px)}.gls-article-band{margin-top:clamp(40px,5vw,72px);border-top:var(--line);background:var(--white)}.gls-article{padding:clamp(56px,7vw,96px) 0;counter-reset:gls-section}.gls-article section{display:grid;grid-template-columns:minmax(0,330px) minmax(0,1fr);gap:16px clamp(28px,4vw,64px);align-items:start;counter-increment:gls-section}.gls-article section+section{margin-top:clamp(40px,5vw,72px);padding-top:clamp(40px,5vw,72px);border-top:2px dashed #17141933}.gls .gls-figure{grid-column:1/-1;margin:0 0 clamp(16px,2vw,28px)}.gls-figure img{display:block;width:100%;height:auto;border:var(--line);border-radius:6px;box-shadow:8px 8px 0 var(--ink)}.gls-article h2{position:sticky;top:104px;margin:0;font-size:clamp(28px,2.6vw,36px);line-height:1.02}.gls-article h2:before{content:counter(gls-section,decimal-leading-zero);display:block;width:fit-content;margin-bottom:12px;padding:5px 10px;background:var(--yellow);font:700 13px/1 var(--mono);letter-spacing:.06em;rotate:-2deg;box-shadow:2px 2px 0 var(--ink)}.gls-article-body{max-width:720px}.gls-article p{margin:0 0 16px}.gls-article li,.gls-article p{font-size:17px;line-height:1.7;color:var(--ink-2)}.gls-article-body>p:first-child{font-size:19px;line-height:1.6;color:var(--ink)}.gls-article strong{color:var(--ink)}.gls-article a{color:var(--purple-text);font-weight:700}.gls-article blockquote{position:relative;margin:8px 0 24px;padding:26px 26px 22px 30px;border:var(--line);border-radius:6px;background:var(--halftone),var(--mint);box-shadow:6px 6px 0 var(--ink);font:700 clamp(21px,2vw,25px)/1.3 var(--display);color:var(--ink)}.gls-article blockquote:before{content:"“";position:absolute;top:-20px;left:20px;display:grid;place-items:center;width:40px;height:40px;padding-top:12px;border:2px solid var(--ink);border-radius:50%;background:var(--purple);color:var(--white);font:800 34px/1 Georgia,Times New Roman,serif}.gls-article ol,.gls-article ul{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px;margin:8px 0 24px;padding:0;list-style:none;counter-reset:gls-item}.gls-article li{position:relative;padding:18px 18px 16px;border:2px solid var(--ink);border-radius:14px;background:var(--paper);font-size:15.5px;line-height:1.6}.gls-article li>a:first-child,.gls-article li>strong:first-child{display:block;margin-bottom:6px;font:800 20px/1.1 var(--display);text-transform:uppercase}.gls-article ol>li{counter-increment:gls-item;padding-top:52px;background:var(--white);box-shadow:4px 4px 0 var(--purple)}.gls-article ol>li:before{content:counter(gls-item);position:absolute;top:14px;left:18px;display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--ink);color:var(--yellow);font:800 16px/1 var(--display)}.gls-modal{width:min(680px,calc(100% - 32px));max-height:calc(100% - 48px);padding:0;border:var(--line);border-radius:20px;background:var(--white);color:var(--ink);box-shadow:10px 10px 0 var(--purple)}.gls-modal::backdrop{background:rgba(23,20,25,.62);backdrop-filter:blur(3px)}.gls-modal-content{position:relative;padding:clamp(22px,3vw,32px);font:16px/1.6 var(--body)}.gls-modal h2{margin:6px 44px 10px 0;font:800 clamp(30px,3.4vw,40px)/1 var(--display);text-transform:uppercase}.gls-modal h3{margin:18px 0 8px;font:800 18px/1.1 var(--display);text-transform:uppercase}.gls-definition{margin:0;font-size:18px}.gls-modal-tags{margin:0}.gls-modal .gls-close{position:absolute;top:16px;right:16px;width:40px;height:40px;border:2px solid var(--ink);border-radius:50%;background:var(--white);font-size:22px;line-height:1}.gls-related{display:grid;gap:8px;margin:0;padding:0;list-style:none}.gls-related button{display:grid;gap:2px;width:100%;padding:10px 12px;border:2px solid var(--ink);border-radius:12px;background:var(--paper);color:var(--ink);text-align:left}.gls-related button:hover{background:var(--yellow)}.gls-related b{font:800 17px/1.1 var(--display);text-transform:uppercase}.gls-related span{display:-webkit-box;overflow:hidden;-webkit-box-orient:vertical;-webkit-line-clamp:2;font-size:14px;color:var(--ink-2)}.gls-modal-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}@media (max-width:900px){.gls-article section,.gls-hero-grid,.gls-quiz-grid{grid-template-columns:minmax(0,1fr)}.gls-hero-art{display:none}.gls-article h2{position:static}.gls-terms{grid-template-columns:minmax(0,1fr)}}@media (max-width:760px){.gls-search-row{flex-wrap:wrap;gap:8px}.gls-search{flex-basis:100%}.gls-search input{min-height:46px;font-size:16px}.gls-search-row .gls-ghost{min-height:34px;padding:6px 12px;margin-left:auto;font-size:13px}.gls-letter{grid-template-columns:minmax(0,1fr);gap:10px}.gls-letter-head{position:static;font-size:48px}.gls-options{grid-template-columns:minmax(0,1fr)}}@media (prefers-reduced-motion:reduce){.gls *,.gls :after,.gls :before{transition:none!important;animation:none!important}}