@font-face{font-family:Showcase Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(/source-assets/article/c940764593d0fe5d.woff2) format("woff2")}@font-face{font-family:Showcase Tight;font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/case391-inter-tight-700-9c4f02f3.woff2) format("woff2")}*{box-sizing:border-box}html{scroll-behavior:smooth;background:#f7f3ed;color:#1a1a1a}body{margin:0;font:400 16px/1.65 Showcase Inter,Inter,sans-serif}button,input{font:inherit}img{max-width:100%;height:auto}a{color:#864df9}h1,h2,h3,h4,h5,h6{font-family:Showcase Tight,sans-serif;font-weight:700;line-height:1.65}.showcase-report-header{padding:48px 24px 32px;text-align:center}.showcase-report-header img{width:180px;height:180px;object-fit:contain;margin-bottom:24px}.showcase-report-header h1{font-size:32px;margin:0 0 8px;letter-spacing:-1px;color:#000}.showcase-description{color:#666;max-width:640px;margin:0 auto;font-size:.95rem}.showcase-description p{margin:0}.showcase-header-badges{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:20px}.showcase-header-badges span{background:#eee6fd;color:#6433aa;border-radius:24px;padding:6px 16px;font-size:13px}.showcase-report-container{width:100%;max-width:1200px;padding:0 24px 48px;margin:0 auto}.showcase-prose{min-width:0}.showcase-prose p{margin:0 0 12px}.showcase-prose[data-presentation=heading]{margin:48px 0 8px}.showcase-prose[data-presentation=heading] :is(h2,h3){font-size:21.6px;margin:0}.showcase-prose[data-presentation=description]{color:#666;font-size:14.08px;margin-bottom:20px}.showcase-prose[data-presentation=description] p{margin:0}.showcase-prose[data-presentation=notice]{padding:32px 28px;border-radius:16px;background:#864df9;color:white;margin-bottom:40px;text-align:center}.showcase-prose[data-presentation=notice] h2{font-size:22px;margin:0 0 12px}.showcase-prose[data-presentation=notice] p{margin:0 auto;max-width:640px;font-size:.9rem}.showcase-prose[data-presentation=badge]{display:inline-block;color:#6734a7;background:#e9dcfc;border-radius:6px;font-size:13px;padding:5px 12px;margin-bottom:18px}.showcase-prose[data-presentation=badge] p{margin:0}.showcase-prose[data-presentation=checklist],.showcase-prose[data-presentation=defense]{background:#fff;border-radius:16px;padding:28px;margin-bottom:24px}.showcase-prose[data-presentation=defense]{border-left:5px solid #864df9}.showcase-prose[data-presentation=defense] h2{font-size:23px}.showcase-prose[data-presentation=defense] h3{font-size:18px;margin-top:28px}.showcase-cards-section{margin-bottom:32px}.showcase-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr));gap:24px}.showcase-cards[data-columns="1"]{grid-template-columns:1fr}.showcase-cards[data-columns="2"]{grid-template-columns:repeat(2,minmax(0,1fr))}.showcase-cards[data-columns="3"]{grid-template-columns:repeat(3,minmax(0,1fr))}.showcase-cards[data-columns="4"]{grid-template-columns:repeat(4,minmax(0,1fr))}.showcase-cards[data-columns="5"]{grid-template-columns:repeat(5,minmax(0,1fr))}.showcase-card{min-width:0;border-radius:16px;padding:28px;background:#fff;box-shadow:0 4px 18px #00000005;border-top:4px solid var(--showcase-accent,#864df9)}.showcase-card[data-wide]{grid-column:1/-1}.showcase-card h3{font-size:17.6px;margin:10px 0 16px}.showcase-card :is(p,li){font-size:14px}.showcase-card ul{padding-left:20px;margin:0}.showcase-card li{margin-bottom:8px}.showcase-card .showcase-prose h4{font-size:14px}.showcase-card .showcase-table-block{margin-bottom:18px}.showcase-card .showcase-table-block table{min-width:0;font-size:12.5px}.showcase-card .showcase-table-block :is(th,td){padding:10px}.showcase-card-number{font:700 28px/1.3 Showcase Tight,sans-serif;color:#864df9}.showcase-badge{display:inline-block;font-size:12px;border-radius:20px;padding:4px 12px;background:#e9dcfc;color:#6734a7}.showcase-badges{display:flex;flex-wrap:wrap;gap:8px}[data-card-variant=summary] .showcase-cards{grid-template-columns:repeat(5,minmax(0,1fr));gap:16px}[data-card-variant=summary] .showcase-card{padding:22px 18px;text-align:center}[data-card-variant=summary] .showcase-card h3{font-size:15px}[data-card-variant=summary] .showcase-card p{font-size:12px;color:#777}[data-card-variant=calendar] .showcase-cards{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}[data-card-variant=tools] .showcase-cards{display:flex;flex-wrap:wrap;gap:12px}[data-card-variant=tools] .showcase-card{padding:12px 20px;border:1px solid #e9ddf8;border-radius:28px}[data-card-variant=tools] .showcase-prose p{margin:0}[data-card-variant=assumptions] .showcase-card{border-top:0;background:#f0e8fb;padding:18px}.showcase-metrics{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;margin-bottom:32px}.showcase-metric{background:#fff;border-radius:16px;padding:24px 16px;text-align:center;border-top:4px solid var(--showcase-accent,#864df9);box-shadow:0 4px 20px #864df908}.showcase-metric-value{font:700 32px/1.5 Showcase Tight,sans-serif;color:var(--showcase-accent,#864df9)}.showcase-metric-label{font-size:.78rem;color:#888;margin-top:4px;text-transform:uppercase;letter-spacing:.5px}.showcase-metric p{font-size:12px;color:#888;margin:8px 0 0}.showcase-ad-preview{background:#fff;border:1px solid #ddd;border-radius:12px;padding:24px 28px;margin:24px 0 32px;max-width:760px}.showcase-ad-label{font-size:12px;font-weight:600}.showcase-ad-url{font-size:13px;color:#555;margin:4px 0}.showcase-ad-headline{color:#1a0dab;font-size:20px;line-height:1.4}.showcase-ad-preview p{font-size:14px;color:#555;margin:8px 0}.showcase-ad-extensions{display:flex;flex-wrap:wrap;gap:8px 24px;color:#1a0dab;font-size:14px}.showcase-chart,.showcase-funnel{background:#fff;border-radius:16px;padding:28px;margin-bottom:32px}.showcase-chart h3,.showcase-funnel>h3{margin:0 0 24px;font-size:18px}.showcase-bar{display:grid;grid-template-columns:150px 1fr 100px;gap:16px;align-items:center;margin-bottom:14px;font-size:13px}.showcase-bar-track{border-radius:6px;background:#f1edf6;min-width:0;overflow:hidden}.showcase-bar-fill{background:var(--showcase-accent,#864df9);min-height:34px;padding:6px 12px;color:white;white-space:nowrap;font-weight:600}.showcase-funnel-stages{display:flex;flex-direction:column;gap:12px}.showcase-funnel[data-funnel-variant=columns] .showcase-funnel-stages{flex-direction:row}.showcase-funnel-stage{border-radius:12px;padding:24px;flex:1 1;min-width:0;background:var(--showcase-accent,#864df9);color:white}.showcase-funnel-stage h4{margin:0;font-size:17px}.showcase-funnel-stage p{margin:8px 0 0;font-size:13px}.showcase-funnel-stage strong{display:block;font-size:22px}.showcase-creative{border-radius:16px;background:#fff;margin-bottom:40px;overflow:hidden;box-shadow:0 4px 18px #00000008}.showcase-creative-header{padding:24px 28px;display:flex;gap:20px;align-items:center;border-bottom:1px solid #eee}.showcase-creative-header h2{font-size:22px;margin:0 0 10px}.showcase-creative-number{display:grid;place-items:center;flex:0 0 52px;height:52px;border-radius:12px;font:700 28px Showcase Tight,sans-serif;color:#864df9;background:#eee5fc}.showcase-strategy{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));margin:0;gap:16px;padding:24px 28px;background:#faf8fe}.showcase-strategy dt{text-transform:uppercase;color:#888;font-size:11px;letter-spacing:.5px;margin-bottom:4px}.showcase-strategy dd{margin:0;font-size:13px;font-weight:500}.showcase-creative>.showcase-table-block,.showcase-strategy dd p{margin:0}.showcase-creative>.showcase-table-block .showcase-table-scroll{border-radius:0;border-left:0;border-right:0}.showcase-creative-visual{display:grid;grid-template-columns:1fr 1fr;padding:28px;gap:28px}.showcase-creative-visual figure{margin:0}.showcase-creative-visual img{display:block;width:100%;border-radius:12px}.showcase-creative-visual h4{font-size:16px;margin:0 0 12px}.showcase-creative-visual li{font-size:13px;margin-bottom:8px}.showcase-creative-visual ul{padding-left:20px}.showcase-adaptations{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;padding:0 28px 28px}.showcase-adaptations article{background:#f8f5fc;border-radius:10px;padding:18px}.showcase-adaptations h5{font-size:13px;margin:0 0 8px}.showcase-adaptations p{font-size:12px;margin:0}.showcase-image{margin:0 0 24px}.showcase-report-footer{padding:32px 24px;text-align:center;border-top:1px solid #e7e1eb;font-size:13px;color:#888}.showcase-report-footer p{margin:0 0 8px}.showcase-disclaimer{max-width:640px;text-align:center;padding:24px 16px;margin:32px auto 0;font-size:11.52px;color:#999}.showcase-floating-links a{position:fixed;bottom:20px;z-index:10;padding:8px 18px;border-radius:999px;text-decoration:none;font-size:13.12px;line-height:1.65;font-weight:600;box-shadow:0 2px 12px #864df940}.showcase-floating-links a[data-side=right]{right:20px;background:#864df9;color:white}.showcase-floating-links a[data-side=left]{left:20px;background:#f7e397;color:#1a1a1a;font-weight:700}.showcase-skip{position:fixed;left:12px;top:-80px;z-index:50;padding:12px;background:white}.showcase-skip:focus{top:12px}[data-tone=purple]{--showcase-accent:#864df9}[data-tone=green]{--showcase-accent:#149b70}[data-tone=yellow]{--showcase-accent:#b8960a}[data-tone=red]{--showcase-accent:#d34e69}[data-tone=blue]{--showcase-accent:#4285f4}[data-tone=dark]{--showcase-accent:#373044}@media (max-width:767px){.showcase-report-header{padding-top:48px}.showcase-report-header h1{font-size:24px;letter-spacing:-.5px}.showcase-report-container{padding-inline:24px}.showcase-prose[data-presentation=notice]{padding:32px 28px}.showcase-cards,.showcase-cards[data-columns],[data-card-variant=calendar] .showcase-cards,[data-card-variant=summary] .showcase-cards{grid-template-columns:1fr}.showcase-metrics{grid-template-columns:repeat(2,minmax(0,1fr))}.showcase-metric{padding:20px 14px}.showcase-metric-value{font-size:26px}.showcase-funnel[data-funnel-variant=columns] .showcase-funnel-stages{flex-direction:column}.showcase-bar{grid-template-columns:1fr;gap:6px}.showcase-creative-header{padding:20px;align-items:flex-start}.showcase-creative-header h2{font-size:18px}.showcase-creative-visual{grid-template-columns:1fr;padding:20px}.showcase-adaptations{grid-template-columns:1fr;padding:0 20px 20px}.showcase-strategy{padding:20px;grid-template-columns:1fr 1fr}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}[data-showcase-kind=anuncios-google] .showcase-prose[data-presentation=notice]{padding:28px 24px;margin-bottom:32px}[data-showcase-kind=anuncios-google] .showcase-prose[data-presentation=notice] h2{font-size:1.2rem;margin-bottom:10px}[data-showcase-kind=anuncios-google] .showcase-prose[data-presentation=notice] p{font-size:.88rem}[data-showcase-kind=anuncios-google] .showcase-metrics+.showcase-prose[data-presentation=heading]{display:flex;align-items:center;gap:14px;padding:20px 24px;margin:48px 0 16px;border-radius:16px;color:white;background:linear-gradient(135deg,#7b42e6,#a06af8)}[data-showcase-kind=anuncios-google] .showcase-metrics+.showcase-prose[data-presentation=heading] h2{font-size:1.3rem}[data-showcase-kind=anuncios-google] .showcase-metrics+.showcase-prose[data-presentation=heading] p{margin:0}[data-showcase-kind=anuncios-google] .showcase-metrics+.showcase-prose[data-presentation=heading] p:last-child{margin-left:auto;font-size:.85rem}@media(max-width:767px){[data-showcase-kind=anuncios-google] .showcase-metrics+.showcase-prose[data-presentation=heading]{flex-wrap:wrap}}.showcase-creative{padding:40px;border-top:5px solid #864df9;border-radius:20px}.showcase-creative-header{padding:0 0 24px}.showcase-strategy{grid-template-columns:repeat(auto-fit,minmax(200px,1fr));border-radius:12px;margin-bottom:24px;padding:20px 24px;background:#faf8f5}.showcase-creative-visual{grid-template-columns:280px 1fr;padding:24px 0;gap:24px}.showcase-creative>.showcase-table-block .showcase-table-scroll{border-radius:8px}.showcase-creative>.showcase-table-block td,.showcase-creative>.showcase-table-block th{padding:10px 16px}.showcase-creative .showcase-copy-table{background:#864df9;color:#fff;padding:8px 16px;font-size:.82rem}.showcase-copy-action [role=status]{display:block;font-size:.82rem}.showcase-copy-action [role=status]:empty{display:none}.showcase-creative .showcase-adaptations{padding:0}[data-card-variant=summary] .showcase-card{text-align:left;padding:16px;border-top:0;border-left:3px solid #864df9}.showcase-prose[data-presentation=checklist]>p{display:inline-block;width:32%;padding-right:12px;vertical-align:top;font-size:.85rem}@media(max-width:767px){.showcase-creative{padding:24px}.showcase-creative-visual{grid-template-columns:1fr}.showcase-prose[data-presentation=checklist]>p{width:100%}}[data-showcase-kind=plano-de-midia]{.showcase-metric-icon{font-size:2rem;margin-bottom:8px}[data-card-variant=risks] .showcase-card{border-top:0;border-left:4px solid #ff7043;padding:20px}[data-card-variant=recommendations] .showcase-card{display:grid;grid-template-columns:auto 1fr;gap:0 16px;padding:16px 24px;border-top:0}[data-card-variant=recommendations] .showcase-card-number{grid-row:1/4;font-size:22px;color:#c7b9ff}[data-card-variant=recommendations] .showcase-card h3{margin:0 0 4px;font-size:14px}[data-card-variant=recommendations] .showcase-prose p{margin:0}[data-card-variant=seasons] .showcase-cards{grid-template-columns:repeat(5,minmax(0,1fr));gap:16px}[data-card-variant=seasons] .showcase-card{text-align:center;padding:24px 16px;border-top:0}[data-card-variant=timeline] .showcase-cards{gap:0;border-left:3px solid #b99ae9;margin-left:12px;padding-left:28px}[data-card-variant=timeline] .showcase-card{position:relative;background:transparent;border:0;border-radius:0;box-shadow:none;padding:16px 12px}[data-card-variant=timeline] .showcase-card:before{content:"";position:absolute;width:12px;height:12px;background:#864df9;border-radius:50%;left:-36px;top:24px;border:3px solid #f7f3ed}[data-card-variant=timeline] .showcase-prose p{margin:0}}[data-showcase-scenario=WHISKAS-B2C][data-showcase-kind=plano-de-midia]{.showcase-report-header{background:linear-gradient(135deg,#3a0066,#6a0dad 50%,#864df9);color:white;padding:60px 24px 48px}.showcase-report-header h1{color:white;font-size:2.4rem}.showcase-description{color:#ffffffe0;font-size:1rem;max-width:600px}.showcase-header-badges span{color:#f7e397;background:#ffffff26;border:1px solid #ffffff33;padding:8px 20px}[data-card-variant=channels] .showcase-cards{grid-template-columns:repeat(2,minmax(0,1fr))}[data-card-variant=channels] .showcase-card{border-top:0;border-left:5px solid #864df9}.showcase-metric-value{color:#6a0dad}.showcase-table-block th{background:#6a0dad}}[data-showcase-scenario=ACME-B2C][data-showcase-kind=plano-de-midia]{.showcase-metrics{grid-template-columns:repeat(5,minmax(0,1fr))}.showcase-funnel{padding:24px 32px}.showcase-funnel[data-funnel-variant=columns] .showcase-funnel-stages{flex-direction:column;gap:0}.showcase-funnel-stage{background:white;color:#333;border-radius:0;border-left:4px solid #864df9;padding:20px 24px}.showcase-funnel-stage h4{color:#864df9;font-size:.85rem}.showcase-funnel-stage h3{font-size:1.05rem}[data-card-variant=channels] .showcase-table-block th{background:#f7f3ed;color:#666}}[data-showcase-scenario=ACME-B2B][data-showcase-kind=plano-de-midia]{.showcase-prose:has(+[data-card-variant=assumptions]){background:#864df9;color:white;border-radius:16px 16px 0 0;text-align:center;padding:24px 24px 12px;margin-bottom:0}[data-card-variant=assumptions]{padding:0 24px 24px;background:#864df9;color:white;border-radius:0 0 16px 16px}[data-card-variant=assumptions] .showcase-cards{grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}[data-card-variant=assumptions] .showcase-card{padding:8px;background:transparent;text-align:center}.showcase-funnel>h3{text-align:center}.showcase-funnel-stage{position:relative;padding:20px 24px}.showcase-funnel-stage strong{position:absolute;right:24px;top:24px;font-size:1.1rem}.showcase-funnel-stage h4{padding-right:120px;font-size:.9rem}.showcase-funnel-stage:first-child{background:linear-gradient(110deg,#9c66ff,#b99af5)}.showcase-funnel-stage:nth-child(2){background:linear-gradient(110deg,#c6ac38,#dacc87)}.showcase-funnel-stage:nth-child(3){background:linear-gradient(110deg,#379e8b,#87c3b7)}}[data-showcase-scenario=WHISKAS-B2B][data-showcase-kind=plano-de-midia]{background:#fafaf8;.showcase-prose[data-presentation=notice],.showcase-table-block th{background:#6b2d8b}[data-card-variant=channels] .showcase-cards{grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}[data-card-variant=channels] .showcase-card{padding:28px 24px}[data-card-variant=calendar] .showcase-cards{grid-template-columns:repeat(3,minmax(0,1fr))}[data-card-variant=calendar] .showcase-card{border:0}.showcase-prose:has(+[data-card-variant=assumptions]){background:#6b2d8b;color:white;border-radius:16px 16px 0 0;text-align:center;padding:24px 24px 12px;margin-bottom:0}[data-card-variant=assumptions]{padding:0 24px 24px;background:#6b2d8b;color:white;border-radius:0 0 16px 16px}[data-card-variant=assumptions] .showcase-cards{grid-template-columns:repeat(5,minmax(0,1fr));gap:12px}[data-card-variant=assumptions] .showcase-card{padding:8px;background:transparent;text-align:center}.showcase-funnel>h3{text-align:center}.showcase-funnel-stage{text-align:center;padding:16px 20px;color:#6b2d8b;background:#f5f2f8}.showcase-funnel-stage:nth-child(2){background:#eee6f3}.showcase-funnel-stage:nth-child(3){background:#dfd0e8}.showcase-funnel-stage:last-child{background:#6b2d8b;color:white}.showcase-funnel-stage h4{font-size:.7rem;text-transform:uppercase}}@media(max-width:767px){[data-showcase-scenario=ACME-B2B][data-showcase-kind=plano-de-midia] [data-card-variant=assumptions] .showcase-cards{grid-template-columns:repeat(2,minmax(0,1fr))}[data-showcase-scenario=ACME-B2B][data-showcase-kind=plano-de-midia] .showcase-funnel-stage strong{position:static}[data-showcase-scenario=ACME-B2B][data-showcase-kind=plano-de-midia] .showcase-funnel-stage h4{padding-right:0}[data-showcase-scenario=WHISKAS-B2B][data-showcase-kind=plano-de-midia] [data-card-variant] .showcase-cards{grid-template-columns:1fr}[data-showcase-scenario=WHISKAS-B2B][data-showcase-kind=plano-de-midia] [data-card-variant=assumptions] .showcase-cards{grid-template-columns:repeat(2,minmax(0,1fr))}[data-showcase-kind=plano-de-midia] [data-card-variant=seasons] .showcase-cards,[data-showcase-scenario=WHISKAS-B2C][data-showcase-kind=plano-de-midia] [data-card-variant=channels] .showcase-cards{grid-template-columns:1fr}[data-showcase-scenario=ACME-B2C][data-showcase-kind=plano-de-midia] .showcase-metrics{grid-template-columns:repeat(2,minmax(0,1fr))}[data-showcase-scenario=WHISKAS-B2C][data-showcase-kind=plano-de-midia] .showcase-report-header h1{font-size:1.8rem}}[data-showcase-kind=keywords-negativas] .showcase-prose[data-presentation=notice]{padding:28px 24px;margin-bottom:32px}[data-showcase-kind=keywords-negativas] .showcase-prose[data-presentation=notice] h2{font-size:1.2rem;margin-bottom:10px}[data-showcase-kind=keywords-negativas] .showcase-prose[data-presentation=notice] p{font-size:.88rem}